Radical Technologies

Smarter predictions.
Higher returns.
Built by the people who wrote the playbook.

Radical Technologies builds AI-driven predictive models and control systems for online retail, travel, and media companies — helping you grow advertising revenue, optimize profitability, and price with precision.

  • Founders built systems at
  • Google
  • Amazon
  • Snap
  • Microsoft
01 — What we do

Large online retailers, travel platforms, and media companies leave significant revenue on the table every day — through imprecise ad ranking and bidding, weak personalization, and static pricing. Radical Technologies fixes that.

We bring state-of-the-art predictive modeling and automated control systems — the kind built inside Google and Amazon — directly to your business, as production-ready products you can deploy and act on immediately.

02 — Products

Production-ready systems, not research engagements.

Four products spanning advertising and e-commerce — each deployable today, each built on the same proprietary ML foundation.

Advertising Technology
01

Predictive Models

Click, conversion, and revenue prediction that outperform benchmarks.

Accurate predictions are the foundation of every high-performing ad system. Our click, conversion, and revenue (GMV) prediction models consistently outperform industry benchmarks, powered by deep neural networks with proprietary user and product embeddings built on modern encoder/decoder architecture. The result: more relevant ads, higher conversion rates, and measurably better returns for you and your partners.

02

Automated Bidding

Multi-layered control systems for stable, predictable spend.

Our autobidding system maximizes revenue within whatever constraints you or your partners define — whether that's average CPC, CPA, ROAS, budget caps, or any combination of the above. Our multi-layered control systems ensure not just peak performance, but stable, predictable spend. Less wasted budget. More value delivered to your partners. More profit to your bottom line.

E-Commerce Technology
03

Product Embeddings

Quantified substitutes and complements for any product.

Understanding how products relate to each other is foundational to great recommendations and pricing strategy. Our substitute and complement embeddings let you instantly identify the closest alternatives and complements for any product, with a quantified measure of substitutability and complementarity for any pair. These power product page carousels, recommendation engines, and serve as high-signal features in downstream ML models.

04

Stellar

Causal price elasticity at the individual product level.

Built on top of our proprietary embedding technology, Stellar uses causal machine learning to estimate true price elasticity of demand at the individual product level — not category-level approximations. We provide integration for both manual and fully automated price and product selection optimization, using elasticity estimates and substitute embeddings as inputs. The outcome: prices and product mix that maximize profitability.

03 — Why Radical

Why teams choose us.

Deep domain expertise

Our founders have led ads, commerce, and ML systems at Google, Amazon, Snap, and Microsoft — we've built these systems at a scale few teams in the world have matched.

Production-ready

Our products are designed for immediate deployment, not multi-year research engagements.

Outcome-focused

We measure our success by your revenue growth, not model accuracy in a sandbox.

04 — Team

Built by operators who've done it at scale.

Lars Hirsch

Co-Founder & CEO

Lars is a technology leader with deep expertise in commerce and advertising, and a track record of building products that drive measurable business growth. As a leader across Product Management, Applied Science, and Engineering at Google, Amazon, Snap, and Microsoft, he developed a comprehensive, hands-on understanding of state-of-the-art ad tech and commerce systems. Lars has pioneered several innovations that went on to achieve broad industry adoption — including novel targeting and bidding approaches and graph-cluster-based experiment designs that delivered significant revenue growth at scale.

  • Google
  • Amazon
  • Snap
  • Microsoft

M.S. Computer Science (ML), Georgia Tech · MBA, Cornell

LinkedIn

Ram Pratiwadi

Co-Founder & CTO

Ram is a software engineer and technical leader with over 20 years of experience designing and scaling Tier-1 distributed systems. At Amazon, he served as tech lead for the Sponsored Products ad server, where he architected systems that scaled 100x to meet global demand. His expertise spans the full ad stack — auction dynamics, price optimization, and ML pipelines for relevance and conversion prediction. He also led the architectural redesign of Amazon's A/B testing and analytics infrastructure, enabling safe, high-velocity experimentation at massive scale.

  • Amazon

M.S. Materials Science, UT Dallas · B.S. Electrical Engineering, UPenn

LinkedIn
Let's talk

Ready to see what better predictions and smarter automation can do for your business?

Email us and we'll get back to you within one business day.